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Navasota celebrates small business Saturday

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The city of Navasota announced that as a member of the American Express Neighborhood Champion Program, it will promote businesses in Navasota for Small Business Saturday, which takes place Nov. 30. Created by American Express in 2010, Small Business Saturday celebrates the impact small businesses have on communities across the country.

On the days leading to the event, the city of Navasota will promote small business shopping on the city’s Facebook page which has over 21,000 likes. This event takes place after one of the most popular shopping days of the year, and it is meant to promote small businesses and how important they are to the community. Along with event promotion, the city will distribute marketing materials to participating local businesses provided by American Express.

This year’s celebration is the 10th Annual Small Business Saturday, marking a decade of support from American Express for local business owners. Since it started in 2010, consumers have reported spending an estimated $103 billion across all Small Business Saturdays combined. That’s $103 billion toward helping communities thrive, spent over just nine days alone.

In order to drive shoppers to Shop Small, this Nov. 30, the city of Navasota is participating in the American Express Neighborhood Champion Program to spotlight small businesses and the impact they have on communities. An average of two-thirds of every dollar ($0.67) spent at a small business in the U.S. stays in that local community. That means shopping small could help bring things like better schools, smoother roads, and new jobs to neighborhoods across the country.

Check for updates. Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting, , and